Our first order
Launched on Oct 1st and received first order on October 3rd from a non-family member.
First marketing campaign
In summer of 2013, we shipped a 40ft container of grocery items to Nigeria to sell and create brand awareness.
Our first hire
We relaunched heroshe.com with a new focus on online shopping and hired our first employee - Aisha.
Year of growth
We grew our customer base and revenue through word of mouth and repeat business.
Survived naija recession
We survived the Nigerian recession with very high exchange rates after a change in government.
Bigger warehouse space
We moved to a bigger warehouse to cater to our growing customer base and increased shipments.
Heroshe brand makeover
We pathed ways with the old Heroshe Logo and website and get a brand makeover with new services.
Optimize and scale
We're on the path to optimize and scale our operations. Watch out world, we're on our way!