The Heroshe Story

In 2005, Heroshe Co-founder Chichi Ukomadu moved to America to pursue her version of the American dream. Before she left Nigeria she was overjoyed at the prospect of all that was ahead of her. She wasn’t prepared for the hardships she would face before she founded Heroshe.


She ventured into the American job market. She was confident that her Computer Science degree combined with her prior experiences at Shell and KPMG Nigeria would allow her have her choice of jobs. She searched for months, growing more and more discouraged with each day that passed without a job. Months turned into years without a job offer.


Then, her husband asked her a simple question: “What are you passionate about?” The answer came easily: shopping and helping people. “Can you turn either of these passions into a business?” he asked. Then she realized she had already been doing a combination of both passions for years.


Heroshe was founded with a desire to serve people. Since opening our doors in 2012, Heroshe has been connecting Nigerians with quality US products they deserve at shipping prices they can afford.


See how far we've come in our timeline below.

Our Journey So Far


Our first order

Launched on Oct 1st and received first order on October 3rd from a non-family member.


First marketing campaign

In summer of 2013, we shipped a 40ft container of grocery items to Nigeria to sell and create brand awareness.


Our first hire

We relaunched with a new focus on online shopping and hired our first employee - Aisha.


Year of growth

We grew our customer base and revenue through word of mouth and repeat business.


Survived naija recession

We survived the Nigerian recession with very high exchange rates after a change in government.


Bigger warehouse space

We moved to a bigger warehouse to cater to our growing customer base and increased shipments.


Heroshe brand makeover

We pathed ways with the old Heroshe Logo and website and get a brand makeover with new services.


Optimize and scale

We're on the path to optimize and scale our operations. Watch out world, we're on our way!

Download Media Kit & Brand Assets

The media kit contains app images, founder images, logos and brand guidelines.

Download zip

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