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Social Selling: What It Really Is And Why It Matters To Nigerian Business Owners

"Social selling" is the hottest buzzword in the sales world. According to GE Shopper Research Study [https://saleslion.io/ecommerce-statistics/81-of-shoppers-research-their-product-online-before-purchasing/] , 81% of shoppers use social media to research before buying. Existing businesses spend a whopping $3.6 billion on social selling each year. This is due to the increased use of social media, especially by tech-savvy millennials. Marketers in Africa and Nigeria have adapted their sales strat

5 Biggest Mistakes You Are Making When Shipping From The USA to Nigeria

The e-commerce market in Nigeria is fast growing. In fact, a study [https://www.statista.com/statistics/505883/number-of-internet-users-in-african-countries/] showed that the country has the highest internet penetration rate in Africa. It boasts a population with a high rate of smartphone usage. This means that Nigerians are shopping online more than ever before. Few people want to go to a physical store and deal with the hassle of parking, rude salespeople, and cramped aisles when they can buy

Heroshe 2022 Holiday Shipping Calendar

The holiday season is fast approaching again. The Thanksgiving, Black Friday, Cyber Monday, and December shipment rush are almost upon us. You know what that means. Many eCommerce online stores offer great deals on products, leading to more orders than usual during the holiday season [https://blog.heroshe.com/an-expert-guide-to-planning-for-2021-peak-shipping-season/] (October – December). The 2021 holiday shipping season was a learning experience for us [https://blog.heroshe.com/shipping-e

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