Our story

My first significant failure experience came when I was 10yrs old. I had just moved from a little village in the southeastern part of Nigeria to the Northern part of Nigeria. I had always been a top 5 student in school till this very moment. Here I was in a new school, a new city, and having to navigate education in a different language than my vernacular. I failed the 5th grade and had to repeat. Tasting failure at this age left an indelible mark on me. I became acutely aware of my otherness. I failed not because I wasn't smart but because I was not positioned to succeed. My previous environment had not prepared me for the new opportunity. It became apparently clear to me how disadvantaged I was as a result of my growing-up environment. 

Heroshe brought this experience full circle for me. I saw how the African continent was being left behind as a result of its past. Our past had not prepared us for the future where technology would drive everything. For me, Heroshe started with a simple idea - to help small businesses in Africa buy and ship items from the US. As we progressed with this idea, it quickly became clear there were so many other issues that precluded small businesses in Africa from thriving. I am bent on removing these barriers that forestall small businesses in Africa from generating massive economic value as a result of their location.

My passion for helping small businesses thrive is at the core of everything I do. I have seen family and friends struggle with accessing global commerce from Africa. The passion to solve this problem ignited the initial spark that birthed Heroshe. We take it for granted that we can place an order on Amazon or walk into Sams club to buy inventory for our businesses. What we take for granted here in the US is not accessible to small businesses in Africa. Heroshe helps me fulfill my passion for digitizing commerce for small businesses in Africa. We're on a mission to improve lives by opening access to global commerce through logistics, access, and payment solutions.

My foray in cross-border logistics started with my side hustle of buying high end gadgets in the UK and handing them off to a friend to sell in the local market for me. I came to experience first hand the pain involved in the process of buying and shipping items into the country. It would take months, cost exorbitant amount of money and immense stress to complete every transaction. Being a technologist, I always wondered why no one has solved this problem with technology. 

When I came across Heroshe, it was love at first sight. I had an immediate affinity because I had genuinely faced the problem Heroshe was solving. I was onboard immediately, bought into the vision and quickly hatched plans on how to scale its operations with technology. I believe the impact of technology is in the problems it solves and the improvement to quality of life it brings. This is central to what we do at Heroshe. We use practical application of technology to solve some of the hardest problems in developing nations at scale. We are solving Logistics, Payments and Access to Global Markets. I am not only solving this problem for my people, I am solving it for me.